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Bornstein's new firm has another idea that can keep viewers tuned in to the action. It's the yellow line you see on the screen during NFL and college football games. It used to be the opposite, noted former CBS Sports President Neal Pilson, who recalled his unsuccessful attempt to convince former National Basketball Association Commissioner David Stern to use digital technology in the early 1990s.īut in 1998, when Bornstein was in charge at ESPN, the network added the digital overlay that shows the first-down line to viewers.

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He was animated and insightful while discussing how sports leagues are more innovative than the TV networks that show the games. 'I think this is the next wave of how people consume content.'Įarlier in December, before I requested this interview, I heard Bornstein speak at a Sports Business Journal conference in New York City. 'What we're doing at Genius and Second Spectrum is taking big data and artificial intelligence in sports and applying it to practical applications that make the consumption of games more compelling,' said Bornstein. 'Your destiny wasn't clear at the point, but you were able to influence it.' 'I look at Genius Sports, and I see ESPN in 1981 or 1982,' said Bornstein. So Genius, which joined the New York Stock Exchange this year after a $1.5 billion merger, hired Bornstein to help it expand. In 2021, it landed an exclusive data rights deal with the NFL valued at roughly $1 billion and acquired Second Spectrum, which uses cameras to collect data on players in real-time, for $200 million.Ĭompanies are spending billions on sports league data rights and using the information to increase fan engagement.

The firm offers data to create next-generation stats for on-screen graphics during sporting events. Genius provides data to set betting lines to sports gambling services, such as DraftKings, FanDuel and Caesars. In August, Bornstein, 69, joined London-based data and technology company Genius Sports as president of North America operations. He joined the National Football League in 2002 and was vital in launching the NFL's in-house network, which he publicly fought to place within the cable ecosystem, and the RedZone channel. During his tenure, the network launched SportsCenter, NFL Primetime, and channels such as ESPN2. Bornstein joined ESPN in 1980 as a programming executive and eventually served as its president. Personal Loans for 670 Credit Score or Lowerįirst, some background on his successes.

Personal Loans for 580 Credit Score or Lower Fans can get Sling Blue first and then add on the Sports Extra package to access NFL RedZone for an additional fee.Best Debt Consolidation Loans for Bad Credit Sling TV Blue is a budget cable TV alternative to DirecTV Stream. Fans have to first get the DirecTV Stream package and add on a Sports Pack to get NFL RedZone. Like the other streaming services, subscribers will need to add the Sports Add-on to access NFL RedZone.ĭirecTV Stream is one of the costlier options out there that bundles RedZone with cable TV.

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This package will give fans Hulu, Disney Plus, and ESPN Plus in a three-way bundle. New and existing YouTube TV subscribers will have to add on the Sports Plus package which includes NFL RedZone. FuboTVįuboTV boasts a plethora of channels, including CBS, FOX, ABC, ESPN, and ESPN2, but it should be noted that RedZone can only be purchased as an additional add-on. Read on for a brief description of packages that offer NFL RedZone in 2023. There are many ways fans can stream NFL RedZone, though each package differs in price and coverage options.

NFL RedZone is an offshoot of NFL Network, so most cable television and satellite providers will carry the channel.įans that want to get RedZone as a standalone option can get a subscription through the NFL app as long as they already have a subscription to NFL+ Premium.

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If you're looking to upgrade from single-game viewing to simultaneous multi-game viewing (note: it's not for the faint of heart), here's what you need to know about getting the NFL RedZone in 2023.

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NFL RedZone has been a staple of the football season since 2009, helping fans soak in seven hours of uninterrupted, commercial-free football on Sundays hosted by Scott Hanson.Ĭompared to watching the full length of games plus commercials, RedZone is the football fan's ultimate adrenaline high, a one-stop-shop that shows every touchdown, highlight, and can't-miss-moment across the league. Trying to get NFL RedZone before the 2023 season starts? Here's everything you need to know about the football channel.

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